Raul overheard one of his co-workers in a phone conversation say, "Thank you for taking my call so quickly. I'd like to order number 1284H, the All-Canadian Mary Hanks doll. Can I use the easy pay plan?" The co-worker was in which stage in the consumer purchase decision process?

Raul overheard one of his co-workers in a phone conversation say, "Thank you for taking my call so quickly. I'd like to order number 1284H, the All-Canadian Mary Hanks doll. Can I use the easy pay plan?" The co-worker was in which stage in the consumer purchase decision process?



A.

problem recognition


B.

alternative evaluation


C.

information search


D.

purchase decision



Answer: D


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