Telus uses a web-centric, personalized approach to managing long-term customer relationships electronically. The tool they likely use is known as

Telus uses a web-centric, personalized approach to managing long-term customer relationships electronically. The tool they likely use is known as



A.

CRM.


B.

eCRM.


C.

CR-V.


D.

CLV.



Answer: B


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