The core of the marketing department at Coca Cola is the idea that their products should seek to satisfy the wants of customers while also trying to achieve the organization's goals. This is known as

The core of the marketing department at Coca Cola is the idea that their products should seek to satisfy the wants of customers while also trying to achieve the organization's goals. This is known as



A.

concept of synergy


B.

marketing concept


C.

principle of consumerism


D.

societal marketing concept



Answer: B


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