In the 1960s, Pillsbury defined its mission as, "We are in the business of satisfying needs and wants of customers." This is a brief statement of what has come to be known as the:

In the 1960s, Pillsbury defined its mission as, "We are in the business of satisfying needs and wants of customers." This is a brief statement of what has come to be known as the:



A.

hard-sell strategy.


B.

soft-sell strategy.


C.

selling concept.


D.

marketing concept.



Answer: D


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