The Marketing Manager asks her new employee to conduct an analysis of the target market's lifestyle. Puzzled, the new employee thinks for a moment and then remembers that essentially, the Marketing Manager is asking for a(n) ____________ analysis.

The Marketing Manager asks her new employee to conduct an analysis of the target market's lifestyle. Puzzled, the new employee thinks for a moment and then remembers that essentially, the Marketing Manager is asking for a(n) ____________ analysis.

The Marketing Manager asks her new employee to conduct an analysis of the target market's lifestyle. Puzzled, the new employee thinks for a moment and then remembers that essentially, the Marketing Manager is asking for a(n) ____________ analysis.



A.

demographics


B.

psychographics


C.

social statistics


D.

physiological needs



Answer: B


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