The Marketing Manager at Pepsi describes to a new employee that her first major task is to develop a road map for Pepsi One. The new employee is confused, until he realizes that the Manager is referring to a(n) ______ for Pepsi One.

The Marketing Manager at Pepsi describes to a new employee that her first major task is to develop a road map for Pepsi One. The new employee is confused, until he realizes that the Manager is referring to a(n) ______ for Pepsi One.



A.

marketing plan.


B.

4Ps assessment.


C.

social media plan.


D.

SWOT analysis



Answer: A


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