The roles of men and women in Canadian society have changed dramatically during the past decades. For instance, more women are actively and successfully pursuing careers in both the public and private business sectors. Women across the nation have established successful managerial and professional positions as doctors, lawyers, and astronauts. Such changes in the role of women in society have necessitated that marketers adjust their marketing activities. Which of the following is NOT an example of marketing changes due to changing roles of women in the workforce?
A.
24-hour grocery stores
B.
extended banking hours
C.
automatic teller machines
D.
a promotional campaign by televangelist espousing the virtues of home-cooking, children being raised at home by their mothers, and denouncing daycare services
Answer: D
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