The value of having a wide product mix is?
a. It allows you to run several different advertising themes at the same time, increasing the chances of finding an advertisement that really works.
b. It allows you to feature both tangible and intangible products in the same product category.
c. Having wider packages allows you to take up more shelf space in retail stores, increasing the chances that a customer will notice your product.
d. It allows you to meet other needs of the customers in your target market, increasing the strength of the relationship with your target customers.
e. It is easier to manage several different product lines than it is to manage only one because you have fewer decisions to make.
Answer: It allows you to meet other needs of the customers in your target market, increasing the strength of the relationship with your target customers
Learn More :
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