The value of having a lot of offerings within a product line is?
a. A way to achieve economies of scale and allow you to become the low cost producer within a product category.
b. All of these reflect the value of having a lot of offerings in a product line.
c. A way to avoid product cannibalization because a customer can select exactly the product she desires.
d. A way to maintain high inventory levels because a customer who can't find the product she desires will always be able to find something almost as good.
e. Each product satisfies slightly different needs which allows you to target different market segments within the product category.
Answer: Each product satisfies slightly different needs which allows you to target different market segments within the product category.
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Marketing
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