U.S. wine producers only export about 14 percent of their total annual production of wine. They would like to sell more to overseas markets, but do not want to tailor their wines to consumers' palates. For example, California wines are typically heartier and richer than Europeans like to drink. Due to differences in the _____ environment, U.S. wine makers are not having much success in selling their wines in Europe.

U.S. wine producers only export about 14 percent of their total annual production of wine. They would like to sell more to overseas markets, but do not want to tailor their wines to consumers' palates. For example, California wines are typically heartier and richer than Europeans like to drink. Due to differences in the _____ environment, U.S. wine makers are not having much success in selling their wines in Europe.

U.S. wine producers only export about 14 percent of their total annual production of wine. They would like to sell more to overseas markets, but do not want to tailor their wines to consumers' palates. For example, California wines are typically heartier and richer than Europeans like to drink. Due to differences in the _____ environment, U.S. wine makers are not having much success in selling their wines in Europe.



Answer: cultural


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