Walmart emails a two-for-one coupon for baby wipes to a consumer who has consistently made the previous purchases of diapers, baby clothes, baby toys, and baby food over the last three weeks. Walmart is likely using a ___________ program to send the coupon.
A.
Customer Relationship Management (CRM)
B.
Coupon-Based Incentives (CBI)
C.
Coupon Relationship Management (CRM)
D.
New Parent Management (NPM)
Answer: A