When General Motors (GM) purchases BorgWarner transmissions, and BorgWarner buys trucks and cars from GM, they are demonstrating which type of buyer-seller interaction?

When General Motors (GM) purchases BorgWarner transmissions, and BorgWarner buys trucks and cars from GM, they are demonstrating which type of buyer-seller interaction?

When General Motors (GM) purchases BorgWarner transmissions, and BorgWarner buys trucks and cars from GM, they are demonstrating which type of buyer-seller interaction?



A.

exclusive dealing


B.

relationship marketing


C.

reciprocity


D.

tying arrangements



Answer: C


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