When it comes to "buzz marketing," Matchstick Inc. will hire individuals who are close in age or lifestyle to a relevant product category's target consumer. Matchstick refers to these individuals as:

When it comes to "buzz marketing," Matchstick Inc. will hire individuals who are close in age or lifestyle to a relevant product category's target consumer. Matchstick refers to these individuals as:

When it comes to "buzz marketing," Matchstick Inc. will hire individuals who are close in age or lifestyle to a relevant product category's target consumer. Matchstick refers to these individuals as:



A.

brand seeders


B.

leaders


C.

influencers


D.

deciders



Answer: A


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