Marketing MCQ
Marketing
When a marketing researcher uses a collection of reports, financial statements, and surveys from different departments within her firm, she is using:
When a marketing researcher uses a collection of reports, financial statements, and surveys from different departments within her firm, she is using:
When a marketing researcher uses a collection of reports, financial statements, and surveys from different departments within her firm, she is using:
A.
primary data.
B.
internal secondary data.
C.
external secondary data.
D.
sensitivity analysis.
Answer: B
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