Which of the following criticisms focuses most directly on a macro view of marketing, rather than a micro view?

Which of the following criticisms focuses most directly on a macro view of marketing, rather than a micro view?



A) Products often wear our right after the warranty expires.

B) Much TV advertising is annoying.

C) Marketing exploits the poor and the uneducated.

D) Prices for very similar products vary a lot from store to store.

E) Door-to-door salespeople are trained to be pushy.



Answer: Marketing exploits the poor and the uneducated.


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