Which of the following statements about profit objectives is true?
A.
Canadian firms have long been praised for their insistence on managing for long-run profits.
B.
Profit objectives are frequently measured in terms of return on investment or return on assets.
C.
Firms that are interested in strategic planning set their objectives to maximize current profit.
D.
A target return pricing objective would only be used by a company that needs to attract more customers to survive.
Answer: B