Which of the following statements about reciprocity is NOT true?
A.
Reciprocity exists in certain types of countertrade arrangements in international marketing.
B.
Industry Canada frowns on reciprocal buying as it restricts the normal operation of the free market.
C.
Reciprocity is occasionally addressed in a company's code of ethics.
D.
Industry Canada encourages reciprocity because it enhances free market operation.
Answer: D
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Marketing
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