Which of the following statements about French Quebecois' buying patterns is FALSE?
A.
French Quebecois link price to perceived value, but will pass on a buy rather than buy on credit.
B.
They are more willing to pay higher prices for convenience and brand names.
C.
They give less credence to advertising than the average Canadian.
D.
They are cautious of new products and often postpone trial until the product has proven itself.
Answer: C