Which of the following statements best define cultural values?
A. It refers to a set of critical situational factors that affects individuals throughout the consumer choice process.
B. It refers to the needs, desires, and objectives of those involved in a purchase decision.
C. It refers to a set of unique personal qualities that produce distinctive responses across similar situations.
D. It refers to principles shared by a society that assert positive ideals.
E. It refers to a set of qualities that are formed at a relatively early age and are consistent and enduring.
Answer: D
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Marketing
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