Which of the following statements is true about business-to-business markets?
A. The demand for products is mitigated by environmental factors.
B. The purchase decision process is often based on personal and psychological benefits.
C. The nature of business markets requires a more impersonal relationship between buyer and seller.
D. The demand for products is more inelastic and fluctuates with changes in consumer demand.
E. The consumer demand for products is highly elastic and more price sensitive in nature.
Answer: D
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Marketing
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