You are in charge of the marketing program for a consumer electronics company. You have been asked to think about developing a plan that will allow the firm to grow sales by at least 10 percent each year for the next five years. Prior to developing these plans you should engage in which of the following processes?
A.
ecological/technological forecasting.
B.
macroeconomic analysis.
C.
environmental scanning
D.
strategic planning.
Answer: C
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Marketing
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