You have just purchased an expensive piece of jewelry for your girlfriend without really knowing her specific likes and dislikes. As you head home from the jewelry store, you agonize in your mind about whether your choice of a ruby necklace was right, or whether you should have chosen pearl earrings. This is an example of:

You have just purchased an expensive piece of jewelry for your girlfriend without really knowing her specific likes and dislikes. As you head home from the jewelry store, you agonize in your mind about whether your choice of a ruby necklace was right, or whether you should have chosen pearl earrings. This is an example of:

You have just purchased an expensive piece of jewelry for your girlfriend without really knowing her specific likes and dislikes. As you head home from the jewelry store, you agonize in your mind about whether your choice of a ruby necklace was right, or whether you should have chosen pearl earrings. This is an example of:



A.

cognitive dissonance.


B.

marketer anxiety.


C.

purchasing angst.


D.

panic reaction.



Answer: A


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