Nick was happy with his newly purchased ultrabook computer. It had all the features he wanted, including wider screen, lightweight design, and a high-end graphics chip for playing games, and the $1200 price tag was reasonable. As he was taking the ultrabook out of the box, Nick noticed an advertisement in the local paper showing a similar ultrabook configuration for only $1100. Suddenly, Nick began to doubt his purchase decision - maybe he hadn't gotten such a good deal. He was experiencing:

Nick was happy with his newly purchased ultrabook computer. It had all the features he wanted, including wider screen, lightweight design, and a high-end graphics chip for playing games, and the $1200 price tag was reasonable. As he was taking the ultrabook out of the box, Nick noticed an advertisement in the local paper showing a similar ultrabook configuration for only $1100. Suddenly, Nick began to doubt his purchase decision - maybe he hadn't gotten such a good deal. He was experiencing:

Nick was happy with his newly purchased ultrabook computer. It had all the features he wanted, including wider screen, lightweight design, and a high-end graphics chip for playing games, and the $1200 price tag was reasonable. As he was taking the ultrabook out of the box, Nick noticed an advertisement in the local paper showing a similar ultrabook configuration for only $1100. Suddenly, Nick began to doubt his purchase decision - maybe he hadn't gotten such a good deal. He was experiencing:



A.

buyer's uncertainty.


B.

cognitive dissonance.


C.

selective discord.


D.

product dissonance.



Answer: B


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