Marketing MCQ
Marketing
A computer manufacturer runs a print ad that has a 'them versus us' feel. They place their two products side-by-side, while highlighting the advantages of theirs versus the competition. The purpose of this is to drive ________ demand for their product.
A computer manufacturer runs a print ad that has a 'them versus us' feel. They place their two products side-by-side, while highlighting the advantages of theirs versus the competition. The purpose of this is to drive ________ demand for their product.
A computer manufacturer runs a print ad that has a 'them versus us' feel. They place their two products side-by-side, while highlighting the advantages of theirs versus the competition. The purpose of this is to drive ________ demand for their product.
A.
selective
B.
primary
C.
derived
D.
generic
Answer: A
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