As competitors introduce their own products, and the product progresses along its life cycle, company attention is focused on creating _____ demand, or demand for a specific brand.
A.
selective
B.
primary
C.
derived
D.
generic
Answer: A
Marketing MCQ
Marketing
As competitors introduce their own products, and the product progresses along its life cycle, company attention is focused on creating _____ demand, or demand for a specific brand.