Marketing MCQ
Marketing
A consultancy measures the change in the status and margins earned by a new retailer at a local power centre over the course of five years. Further, the consultancy compares the performance to other businesses in the area. Essentially, the consultancy is measuring the ________ of the retailer.
A consultancy measures the change in the status and margins earned by a new retailer at a local power centre over the course of five years. Further, the consultancy compares the performance to other businesses in the area. Essentially, the consultancy is measuring the ________ of the retailer.
A consultancy measures the change in the status and margins earned by a new retailer at a local power centre over the course of five years. Further, the consultancy compares the performance to other businesses in the area. Essentially, the consultancy is measuring the ________ of the retailer.
A.
retail life cycle
B.
product life cycle
C.
wheel of retailing
D.
service continuum
Answer: C
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