Many fast food retailers, including McDonald's and Burger King, have followed a predictable pattern of how new forms of retail outlets enter the marketplace. McDonald's has evolved from a relatively simple hamburger joint with low margins, low prices, limited product offerings, and low institutional status to a worldwide chain with higher margins, high status, and a diverse list of products. This evolution of McDonald's restaurants is consistent with the:
A.
wheel of retailing.
B.
evolution of retailing.
C.
retail cycle.
D.
fast food retail cycle.
Answer: A
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Marketing
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