A major implication of the diffusion process to marketing managers is that
a. messages developed for and targeted toward early adopters may be perceived similarly by the late majority.
b. it weakens the notion that many new product ideas are necessary to produce a continuous flow of successful new products.
c. managers may need to restrict themselves to one new product idea to develop successful products.
d. the targeted adopter and media may need to shift based on how various categories of adopters gather product information.
Answer: d. the targeted adopter and media may need to shift based on how various categories of adopters gather product information