A new cellphone service provider enters the Canadian market place with "Unlimited Everything" (text, data, voice, long distance) at $10 a month plans. This pricing strategy is referred to as:

A new cellphone service provider enters the Canadian market place with "Unlimited Everything" (text, data, voice, long distance) at $10 a month plans. This pricing strategy is referred to as:

A new cellphone service provider enters the Canadian market place with "Unlimited Everything" (text, data, voice, long distance) at $10 a month plans. This pricing strategy is referred to as:



A.

penetration pricing.


B.

cost-plus pricing.


C.

ROI pricing.


D.

market-oriented pricing.



Answer: A


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