Consumers who are frequently on the Internet more than likely use either Internet Explorer or Firefox as their web browser. There is another option called Opera, which is faster and highly customizable. Opera was initially offered on the market for $29 and this includes tech support. It was hoped that this low price would build the volume of Opera users quickly. Opera used a(n) _____ strategy.
A.
penetration pricing
B.
cost-plus pricing
C.
ROI pricing
D.
market-oriented pricing
Answer: A
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Marketing
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