According to Ansoff's strategic opportunity matrix, _____ means attracting new customers to existing products.
a. product development
b. market penetration
c. market development
d. diversification
Answer: c. market development
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
- Blood donations to the Red Cross are considered __________ products.
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- Which value proposition is difficult to sustain in the long run?
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- One important consideration in using a differentiated targeting strategy is that ________.
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