In the context of Ansoff's strategic opportunity matrix, which of the following statements is true of the market penetration alternative?
a. It is riskier than other alternatives in Ansoff's strategic opportunity matrix.
b. It decreases product quality to offer products at low prices.
c. It creates new uses for old products manufactured by an organization.
d. It tries increase market share among existing customers.
Answer: d. It tries increase market share among existing customers.