After showing an advertisement for Tim Hortons's, a panel is asked: "How likely are you to go out and purchase a coffee now?" This is an example of the:
A.
control testing.
B.
experience tests.
C.
exposure testing.
D.
post-tests.
Answer: D
Marketing MCQ
Marketing
After showing an advertisement for Tim Hortons's, a panel is asked: "How likely are you to go out and purchase a coffee now?" This is an example of the: