Canadian Tire prefers an advertising approach where their own team creates, buys, and distributes advertisements. Canadian Tire uses which strategy?
A.
intra-firm agency
B.
promotional department
C.
full-service agency
D.
in-house agency
Answer: D
Marketing MCQ
Marketing
Canadian Tire prefers an advertising approach where their own team creates, buys, and distributes advertisements. Canadian Tire uses which strategy?