All of the following are protocol criteria for new-product development, except:
A.
a well-defined target market
B.
specific customers' needs, wants, and preferences
C.
what the product will be and do
D.
a well-priced product
Answer: D
Marketing MCQ
A.
a well-defined target market
B.
specific customers' needs, wants, and preferences
C.
what the product will be and do
D.
a well-priced product
Answer: D