All the salespeople in the Western regional office are asked to provide estimates of anticipated sales revenues for the next quarter. Based on this information, the forecast is set at $4,750,000 for the quarter. This is an example of a _____ forecast.

All the salespeople in the Western regional office are asked to provide estimates of anticipated sales revenues for the next quarter. Based on this information, the forecast is set at $4,750,000 for the quarter. This is an example of a _____ forecast.



A.

judgments of individuals


B.

jury of executive opinion


C.

salesforce survey


D.

survey of experts



Answer: C


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