The president, vice-president, and directors of marketing, finance, and research and development meet to discuss sales for the next fiscal year. All of the people present contribute to the discussion although they are somewhat inhibited by the strong personality of the finance director. Together they finalize the sales projections for the following year. This is an example of a _____ forecast.

The president, vice-president, and directors of marketing, finance, and research and development meet to discuss sales for the next fiscal year. All of the people present contribute to the discussion although they are somewhat inhibited by the strong personality of the finance director. Together they finalize the sales projections for the following year. This is an example of a _____ forecast.



A.

judgments of individuals


B.

surveys of knowledgeable groups


C.

Delphi


D.

survey of experts



Answer: B


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