An ad for Citrucel fibre supplement claimed that in a blind taste test, consumers preferred the taste of Citrucel to Metamucil 2 to 1. This ad is an example of _____ advertising.

An ad for Citrucel fibre supplement claimed that in a blind taste test, consumers preferred the taste of Citrucel to Metamucil 2 to 1. This ad is an example of _____ advertising.



A.

reinforcement


B.

comparative


C.

persuasive


D.

informative



Answer: B


Learn More :