An ad for Citrucel fibre supplement claimed that in a blind taste test, consumers preferred the taste of Citrucel to Metamucil 2 to 1. This ad is an example of _____ advertising.
A.
reinforcement
B.
comparative
C.
persuasive
D.
informative
Answer: B
Marketing MCQ
A.
reinforcement
B.
comparative
C.
persuasive
D.
informative
Answer: B