______________ are reductions from list price that are given by a seller to a buyer who either gives up some marketing function or provides the function himself.
A. PMs
B. Phony prices
C. Spiffs
D. Markups
E. Discounts
Answer: E
Marketing MCQ
A. PMs
B. Phony prices
C. Spiffs
D. Markups
E. Discounts
Answer: E