Assume the following facts are correct. The reach of the advertisement is 60%, the cost of the advertisement is $50,000, the readership of the publication is 200,000, the impact is 4, and the frequency is 4. What is the cost per thousand of the advertisement?

Assume the following facts are correct. The reach of the advertisement is 60%, the cost of the advertisement is $50,000, the readership of the publication is 200,000, the impact is 4, and the frequency is 4. What is the cost per thousand of the advertisement?



A. $100

B. $200

C. $250

D. $300

E. None of the above are correct.



Answer: C


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