Because Procter & Gamble has a broad product assortment and is able to obtain excellent cooperation from supermarkets in displaying, promoting, and pricing its products, Procter & Gamble represents which type of vertical marketing system?

Because Procter & Gamble has a broad product assortment and is able to obtain excellent cooperation from supermarkets in displaying, promoting, and pricing its products, Procter & Gamble represents which type of vertical marketing system?



A.

corporate vertical marketing system


B.

integrated vertical marketing system


C.

contractual vertical marketing system


D.

administered vertical marketing systems



Answer: D


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