By including both organizational or business characteristics—such as location, size of firm, industry category, corporate activities, business objectives, and buying objectives—and characteristics of the composition of the organization—such as the income distribution of employees, age, gender, and education of the workforce, experts have referred to these variables collectively as:

By including both organizational or business characteristics—such as location, size of firm, industry category, corporate activities, business objectives, and buying objectives—and characteristics of the composition of the organization—such as the income distribution of employees, age, gender, and education of the workforce, experts have referred to these variables collectively as:

By including both organizational or business characteristics—such as location, size of firm, industry category, corporate activities, business objectives, and buying objectives—and characteristics of the composition of the organization—such as the income distribution of employees, age, gender, and education of the workforce, experts have referred to these variables collectively as:



A.

GDBics


B.

orgagraphics


C.

firmographics


D.

busnigraphics



Answer: C


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