Firmographics involves both organizational or business characteristics—such as location, size of firm, industry category, corporate activities, business objectives, and buying objectives—and characteristics of the composition of the organization—which include each of the following EXCEPT:

Firmographics involves both organizational or business characteristics—such as location, size of firm, industry category, corporate activities, business objectives, and buying objectives—and characteristics of the composition of the organization—which include each of the following EXCEPT:



A.

the income distribution of employees


B.

age


C.

education of the workforce


D.

competitive intensity



Answer: D


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