Some experts have combined geographic, demographic, and behavioural segmentation variables used in segmenting organizational (business) markets to produce a segmentation concept known as:

Some experts have combined geographic, demographic, and behavioural segmentation variables used in segmenting organizational (business) markets to produce a segmentation concept known as:

Some experts have combined geographic, demographic, and behavioural segmentation variables used in segmenting organizational (business) markets to produce a segmentation concept known as:



A.

GDBics


B.

orgagraphics


C.

firmographics


D.

busnigraphics



Answer: C


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