When a business asks "What business are we in?" they are:
a. writing a marketing plan.
b. determining how many SBUs to create.
c. conducting an environmental analysis.
d. defining their business mission.
Answer: d. defining their business mission
a. writing a marketing plan.
b. determining how many SBUs to create.
c. conducting an environmental analysis.
d. defining their business mission.
Answer: d. defining their business mission