When a business asks "What business are we in?" they are:
a. writing a marketing plan.
b. determining how many SBUs to create.
c. conducting an environmental analysis.
d. defining their business mission.
Answer: d. defining their business mission
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
- What is positioning?
- Which of the following statements about segmentation is true?
- What is the purpose of differentiation?
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- The step in designing a customer value-driven marketing strategy in which a company divides a market into distinct groups of buyers is known as market _____
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?