Customers are likely to be less price sensitive when:
A. it is easy to compare prices.
B. someone else pays the bill.
C. the total expenditure is high.
D. there are substitutes available.
E. their share of the cost is high.
Answer: B
A. it is easy to compare prices.
B. someone else pays the bill.
C. the total expenditure is high.
D. there are substitutes available.
E. their share of the cost is high.
Answer: B