Which of the following applies to "value in use pricing?"
A. How much profit will the firm make?
B. How much will the customer save?
C. What does a competitor offer?
D. How much can the customer afford?
E. What is break-even pricing?
Answer: B
A. How much profit will the firm make?
B. How much will the customer save?
C. What does a competitor offer?
D. How much can the customer afford?
E. What is break-even pricing?
Answer: B