Marketing MCQ Marketing If a new grocery product does not achieve a predetermined sales target, some retailers require a penalty payment by the manufacturer to compensate the retailer for sales its valuable shelf space never made. What is this type of payment called?

If a new grocery product does not achieve a predetermined sales target, some retailers require a penalty payment by the manufacturer to compensate the retailer for sales its valuable shelf space never made. What is this type of payment called?

Marketing

If a new grocery product does not achieve a predetermined sales target, some retailers require a penalty payment by the manufacturer to compensate the retailer for sales its valuable shelf space never made. What is this type of payment called?

a dropout charge

a loser fee

a failure fee

a retailer spiff

Answer: C

Marketing MCQ

If a new grocery product does not achieve a predetermined sales target, some retailers require a penalty payment by the manufacturer to compensate the retailer for sales its valuable shelf space never made. What is this type of payment called?

If a new grocery product does not achieve a predetermined sales target, some retailers require a penalty payment by the manufacturer to compensate the retailer for sales its valuable shelf space never made. What is this type of payment called?

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