Imagine that Eveready has developed solar rechargeable batteries that cost only slightly more to produce than regular batteries (less than the rechargeable batteries currently available) and can be recharged by sunlight up to 5 times, after which they are meant to be discarded. Unfortunately, the production process cannot be patented, and competitors could arrive within a few months. Eveready's marketing efforts should include all the following EXCEPT:
A.
skimming.
B.
widespread distribution.
C.
high production capacity.
D.
advertising aimed at brand name awareness.
Answer: A
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Marketing
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