Technology that allows consumers to access information on the Internet from a cell phone is in the introductory stage of its product life cycle. The industry is composed of several small firms with state-of-the-art products that are neither standardized nor compatible with one another. Moreover, these small firms have limited marketing expertise and little money to spend on marketing their common strength is engineering. This industry would welcome the entry of a giant in the mobile phone industry like Nokia because:
A.
the small companies could leapfrog beyond Nokia's products.
B.
Nokia's entry would help segment the market, establishing targets for the smaller firms.
C.
Nokia could set standards and generate primary demand.
D.
Nokia could solve the remaining technological problems.
Answer: C
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